Target reportedly checking out of Amazon Web Services as tech giant’s retail ambitions grow – GeekWire

It’s another sign this year that Amazon.com’s competitors are thinking real hard about their relationships with AWS, with the $13.7 billion purchase of Whole Foods perhaps serving as a bit of a tipping point. Wal-Mart is reportedly pressuring its suppliers to avoid doing tech business with AWS, which provides a huge opening for Microsoft and Google to target retailers or consumer goods companies who are being steamrollered by Amazon in 2017.Cloud migrations are tricky: CNBC said the effort is expected to last well into next year, and it’s quite possible that Target decides some workloads are too well-suited for AWS to move them to another service just out of spite. Still, it seems pretty clear Target is done building new applications on AWS.In an interview posted on Target’s web site last year, CIO Mike McNamara said “To me, there’s no question that technology and supply chain are the new battlegrounds for retail. The retailers with the strongest technology and supply chain will have the best chance of winning.”

Source: Target reportedly checking out of Amazon Web Services as tech giant’s retail ambitions grow – GeekWire

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Author: Joanie Mann

Focus on digital business transformation for small/medium businesses. As the principal consultant for Cooper Mann Consulting Group, Joanie Mann provides support and guidance for businesses seeking to implement cloud solutions and hosted services in their IT environments, and works with commercial service providers to develop or expand application hosting and application delivery service offerings.